Merryland. English for Everyone
Client
Merryland
Year
2023
Category
Education
Type of Work
Research
Brand Identity Design
Graphic Design
Illustration
Web Design
Merryland is an online English language school that believes learning should be as fun and effortless as chatting with a friend. The brand’s identity centres around a cheerful fox mascot, shaped like the letter ‘M’, who adapts to various roles—from teacher to teammate—mirroring the diverse learning paths of the students.
We crafted a flexible and vibrant visual language that supports Merryland’s friendly tone and inclusive atmosphere.
The palette is bold yet accessible, with playful illustrations and expressive typography designed to appeal to learners of all ages.
With this brand system, the school can grow its online presence while keeping its communication human and engaging.
This project shows how strong character design and clear messaging can bring life and approachability to digital education.
The brand identity brings warmth, personality, and structure to Merryland’s mission of making language learning enjoyable for all.
