Kvass or Cocktail?
Kvastail
Client
Wander
Year
2025
Category
Services
Type of Work
Art Direction
Packaging Design
Print Design
Project in partnership with Doris Agency
Kvass felt stuck in nostalgia. Our task was to visually define a unique niche: the live-fermented mocktail for a young audience. The design adopts the language of bar culture, reflecting a natural drink built for social relaxation and urban leisure, far from traditional tropes.
“Modern Mix” merges fermentation with mixology aesthetics. Flavor cues use real ingredient photography, while icons like elephants and lotuses create a playful visual language. We replaced folkloric clichés with a relaxed, contemporary identity for a trend-seeking generation.
A bold, layered system combines heavy typography with saturated colors and textures. Each SKU has its own character through unique iconography and imagery to ensure shelf standout. Kvastail successfully brings kvass into the rhythm of modern social life.