Insart Insurance
Client
Insart Insurance
Year
2025
Category
Services
Type of Work
Art Direction
Logo Design
Brand Identity Design
The Insart Insurance identity is built around “In —”, a concept that is both a graphic symbol and a core part of the logo, as well as a messaging tool. Phrases like “In trust”, “In confidence”, and “In peace of mind” communicate the brand’s values across all touchpoints.
The logo integrates the “In —” symbol, creating a recognizable mark that can stand alone or appear with messaging. On business cards, lines like “In touch with us” turn the card into a subtle contact point while reinforcing the brand promise.
Applied across print, digital, and other materials, the system is consistent, flexible, and emphasizes Insart Insurance as reliable and connected.